Gates Notes, brought me in as their lead social designer for part of 2022. My responsibilities included design and animation for @thisisbillgates instagram, working to create instagram stories to direct readers to the Gates Notes website. Below are the select campaigns I worked on.

Gates Notes 2022

August - December 2022

Holiday Books 2022

Animated book covers for 2022 Holiday Books - a list of recommended books for the holiday season.

Instagram Stories

Design & Animation: Michael Luckhardt | Art Direction: Hermes Arriola | Creative Direction: Jacqueline Smith | Producer: Anna Dahlquist

Guide to Wordle

An animated guide to Wordle.

Instagram Stories

Animation: Michael Luckhardt | Design: Hermes Arriola | Art Direction: Hermes Arriola

Mosquito Week 2022

Animated Key Art promoting Mosquito Week, a campaign centered around bringing awareness to malaria prevention.

Instagram Stories

Animation: Michael Luckhardt | Key Art Design: Hermes Arriola, Kyle Moriwaki & Cryssy Cheung | Art Direction: Hermes Arriola | Creative Direction: Sebastian.Majewski

Misc Instagram Stories

A mix of a few more animated stories that appeared on Gates Notes social channels.

Instagram Stories

Animation & Design: Michael Luckhardt  | Art Direction: Hermes Arriola | Creative Direction: Jacqueline Smith | Producer: Anna Dahlquist