Gates Notes brought me in as their lead social designer for part of 2022. My responsibilities included design and animation for Gates Notes's social channels. We worked to create visuals to direct readers to the Gates Notes website. Below are a few campaigns I worked on.

Gates Notes 2022

August - December 2022

Holiday Books 2022

Animated book covers for 2022 Holiday Books - a list of recommended books for the holiday season.

Instagram Stories

Design & Animation: Michael Luckhardt | Art Direction: Hermes Arriola | Creative Direction: Jacqueline Smith | Producer: Anna Dahlquist

Guide to Wordle

An animated guide to Wordle.

Instagram Stories

Animation: Michael Luckhardt | Design: Hermes Arriola | Art Direction: Hermes Arriola

Mosquito Week 2022

Animated Key Art promoting Mosquito Week, a campaign centered around bringing awareness to malaria prevention.

Instagram Stories

Animation: Michael Luckhardt | Key Art Design: Hermes Arriola, Kyle Moriwaki & Cryssy Cheung | Art Direction: Hermes Arriola | Creative Direction: Sebastian.Majewski

Misc Instagram Stories

A mix of a few more animated stories that appeared on Gates Notes social channels.

Instagram Stories

Animation & Design: Michael Luckhardt  | Art Direction: Hermes Arriola | Creative Direction: Jacqueline Smith | Producer: Anna Dahlquist