KornhaberBrown partnered with OpenAI to develop the look and feel for GPT-4's announcement campaign. I conceptualized, designed, and animated the early trailer explorations, creating the visual identity and motion language that carried through to the final trailer and launch creative.
Early creative exploration that established the visual and motion language for the GPT-4 announcement campaign.
Client: OpenAI | Studio: KornhaberBrown
Creative Direction: Eric Brown & Andrew Kornhaber | Trailer Design & Animation: Michael Luckhard | Initial Design Exploration: Michael Luckhardt & Chris FitzGerald