HISTORY.com recently underwent a visual overhaul, adopting a modern aesthetic and reframing History as a searchable destination rather than simply a traditional TV network.
I worked closely with their brand team to animate a 15-second promo spot, capturing the feeling of diving down an internet rabbit hole—hopping from one topic to the next. Our goal? To create buzz and drive traffic to the newly relaunched site!
Client: A+E
Animation: Michael Luckhardt | Design & Art Direction: Hermes Arriola | Music & SFX: Jon Emmet | Copywriting/Production: Erin Davis | Senior Creative Direction: Brian Huffman | Creative Direction: Rich Rosario | Executive Creative Direction: Mary Traina | Marketing Production: Kari Shackelton | Sr Production Management: Caleb Cutchin